It's just a Q.
It came to my attention that Quark (page layout program to most professional designers circa 1992-2000) has presented a new brandmark to the world. While this isn't exactly something worthy of a feature in the Weekly World News, new logos on programs like these are the things that bored designers like myself stare at for hours on end while he work. Oh wait, I don't mean to insinuate that I'm not working but these logos are a constant on my screen. So what... after all this spiel is the new logo?
Yeah I know, it's not breathtaking but it's not horrible either. For basically redefining a "Q" it isn't bad. The only problem? It isn't theirs....
What happens when a major corporation plagarizes the mark of an international arts organization? Whether it was intentional or not (and I'm not making any claim it was, these things happen) are they going to make a new fancy announcement and redesign? I pity the woman who made this statement on the Quark press release:
"Our new logo is one of the most articulate symbols of the new Quark, and I feel proud to have led the team that worked on it," said Susan Friedman, senior vice president of strategic relations at Quark.